Most companies have large amounts of information at their disposal, but few are able to get the most out of it. Automated data analysis is becoming a very powerful business tool to generate value from the information available and improve the process of making key decisions for companies.
Nowadays, organizations collect a large amount of data that can be useful for their growth, as for example, in marketing areas there is usually a large amount of information, since either through transactional procedures or through relationship activities with their audiences, prospects or clients, but seldom do organizations get the most out of the data. Now thanks to a new concept this problem has a solution, and it is the Big Data, which consists in generating value from the data, that is, the data goes through a process in which they become information, which is really relevant for the organization.
The interesting thing about this topic is that it allows you to predict aspects of your clients just by obtaining and processing the data, besides the data is not only what we commonly know as name, and number of identification among others, that is, structured data; With Big Data, unstructured data is also managed, such as face images, audio, behavior, habits, etc. When extracting, transforming and uploading data, it is possible to perform analyzes to implement Business Intelligence (BI) to take decisions based on information and not only on intuition.
The challenge of companies is to get qualified personnel, who have the ability to integrate the strategy and organization with the treatment that should be given to the data that the company has or collect; the technical resources that support structured and unstructured data, and first of all integrate the organizational strategy to the purpose or use of Big Data.
Thanks to this tool, companies acquire the ability to identify problems and inefficiencies quickly, thus having a better vision of demand, such as “What they want”. clients, “where they want it”, “when and how they want it”, in this way they can take advantage of this information to obtain a 360 degree view of their clients, combining it with traditional corporate data.
Those responsible for business decisions can take advantage of the large amount of information available to detect lucrative business opportunities, making the results of all their tasks more predictable and accurate, because now , what had always been invisible, is coming to light for the first time.
At Sysmiami we know that information is an important resource, that’s why we always seek to know your needs in order to provide you with the best products and services that allow you to grow and find in us day to day the perfect ally for the fulfillment of your goals.